Backyard Essentials Kids

Designing Backyard Essentials Kids was about creating more than just a product line, it was about shaping an experience. I started by building the brand identity and packaging, making sure every detail felt bright and true to the playful spirit of the kits. Once the look was established, I rolled up my sleeves to assemble each kit for photography, styling them so they told a story even before being opened. I also designed the instructions, keeping them clear so kids and parents alike could dive right in. It was a chance to blend creativity with problem-solving and see a brand come to life from the ground up.